Summit Schedule and Speakers


2018 Schedule & Speakers

9:00 – Arrive

Get some coffee & tea and network

9:30 – Welcome

Todd Elsworth – Recreation Northwest 

9:45 – State of  WA Trails

Jon Snyder – Governor’s Policy Advisory on Outdoor Recreation


10:15 – Facilitated Networking

11:00 – Break


Outdoor Recreation Manufacturer’s Roundtable


Women in the Outdoors, Learnings from REI’s Initiatives


Public Private Partnerships to implement new community recreation programs.


12:15 – Lunch

1:15 – Keynote

Linda Balfour – Marketing Director for Superfeet and Board Chair of the Conservation Alliance


2:00 – Peer to Peer Conversations

3:00 – Break


The Marketing Wilderness: How to Connect With Customers in an Ever Changing World


The Health Benefits of Outdoor Recreation: From Inspiration to Science to Treatment.


Washington Tourism – Momentum at the State Level and How Your Business and Community can Engage.


4:15 – GO!

A fast paced round of connecting with those you haven’t met yet.

4:40 – Wrap-up/Thank you

Todd Elsworth – Recreation Northwest 

Dinner on the town

7:00 – Reconvene

Basecamp Networking at Boundary Bay Brewery’s Mountain Room

Keynote Speaker:

Linda Balfour – Marketing Director for Superfeet and Board Chair of the Conservation Alliance.

Busses, Bears & Boots – making a ruckus for the places you play

Today, more than ever, our public lands and open spaces depend on you. From Washington DC to city politics, you have the power to influence; but you have to show up to play. What is our role as recreationists? What tools do we have to use? In today’s political climate, what are our chances of making a difference?


Welcome Address:

Jon Snyder  – Governor’s Policy Advisory on Outdoor Recreation and Economic Development

Trailtopia: Washington’s case for best Trail State in the Country
Outdoor Recreation and Economic Development Policy advisor to the Governor Jon Snyder surveys the good, the great, and the lesser-known aspects of trails in Washington State and looks ahead to what the future may bring.


Breakout Session Details:

Manufacturer’s Roundtable
Listen and participate in a lively conversation about what it means to be a Washington based manufacturer today.

Some of the challenges discussed will include: manufacturing in the USA, staying agile with new products, the evolving retail landscape. 

Liz Mathias – Chief Operating Officer, Trayvax
Rich Siemer – Director of Design, SMC
Facilitated by Andrew Vuong, Economic Alliance Snohomish County


Women in the Outdoors, Learnings from REI’s Initiatives
Join REI leaders as they discuss their challenges and learnings taking diversity initiatives from employees to customers and launching their latest initiative: Force of Nature. 

Laura Swapp, Director of Multicultural Marketing & Brand Partnerships
Michelle Orr, General Merchandising Manager
Facilitated by Maura Rendes, Content and Communications Specialist


Public Private Partnerships to Implement New Outdoor Community Recreation Programs

Public private partnerships offer a collaborative approach to help build a robust community outdoor recreation program.  If set up and maintained correctly, they have the potential to get thousands of people outdoors, offer new employment opportunities, and increase support for access to public lands and waterways.  

This session discusses two successful and ongoing public private partnerships involving a growing youth mountain biking club, a highly competitive high school sailing team, and their supportive local park district.  Attendees will learn why each partnership was set up, the benefits of doing so, how roles evolved over time, surprising challenges encountered, and how each have evolved into a successful self-sustaining cycle.  Participants will walk away with ideas how to implement their own public private partnerships as well as checklist of important areas for consideration before starting the process.

Jeff Ozimek – Outdoor Program Manager, Bainbridge Island Metro Park & Recreation District 
John Benjes – President, Bainbridge Island Mountain Biking Club 
Bruce Johnston – President, Friends of Bainbridge Island High School Sailing


The Marketing Wilderness: How to Connect With Customers in an Ever Changing World
Come talk with Marc and Martin of Williams Helde & Hayter Communications about how to you can build connections with your customers and add value to the world. We’ll hit the basic principles, ground ourselves in the role of marketing and talk about how brands can make a difference by having a solid playbook with little resources.

Martin Maisonpierre – Business Director, Hayter Communications 
Marc Williams – President and Executive Creative Director, Williams Helde


The health benefits of outdoor recreation: from inspiration to science to treatment
Join a renowned health & nature researcher Dr Howard Frumkin and military veteran Joshua Brandon to hear the work they are doing to explore and share the health effects of nature based activity. 

Dr Howard Frumkin – Professor of Environmental and Occupational Health Sciences, University of Washington
Joshua Brandon – combat veteran and Outdoor Research athlete


Washington Tourism Alliance Update
Get an up-to-the minute update on the Tourism Bill to reestablish a statewide tourism marketing effort and the new state tourism marketing plan that will showcase outdoor recreation and rural communities in Washington.

We will also discuss how outdoor recreation businesses now benefit from state tourism organizations in other states and how it can happen here. Now is your chance to tell us what you would like to see from a state tourism organization.

Mike Moe – Managing Director, Washington Tourism Alliance
Dan Moore – CEO, Pandion Consulting & Facilitation


Peer to Peer Conversation topics Coming Soon:

  • Adventure tourism in Washington State that benefits rural communities.
  • How does your business stay green while still being profitable?
  • Coordinating public trails for a regional trail network.
  • Developing, maintaining and promoting Water Trails
  • Unique ways to get more people outdoors.
  • How can we drive economic development in Whatcom County through increased outdoor recreation?
  • How to tell the story of your business’s philanthropic efforts.
  • How to Advance Your Career In the Outdoor Industry.
  • Public Lands Advocacy – continuing the Keynote conversation.
  • Recreation data – what is available and what is needed?
  •  How can we better support the outdoor tourism industry in Washington State to directly increase sales, customer service and overall awareness of our adventure opportunities?
  • Strategic growth strategies for small/experiential/recreation businesses
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