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Recreation Northwest

We promote outdoor recreation and bring people together to enjoy, preserve and improve the places where we play

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Blog

Opting OUTside 

March 21, 2023 by Todd Elsworth

Our mission is to teach the health benefits of nature, promote outdoor recreation, and steward the places where we play.

We are Opting OUTside* and hope you follow our path. 

Optingoutside2023

We are pushing the pause button on engagement with our social media channels to #GTFO and play. To see what we’re up to read our blog: The Confluence and Sign up for our Newsletter. 

For many years, we have leveraged the power of social media channels to engage with our customers and as a means to reach beyond our traditional audiences in our hometown of Bellingham, WA. Since our inception, our geographic scope of interest was tied to our localized events and regional programming. This anchored us in other cities around Washington including Olympia, Seattle, Winthrop, North Bend, and other enclaves across the state. As early adopters of these powerful channels of communication, we have a treasure trove of memories to scroll through and enjoy on Recreation Northwest’s Facebook, Instagram, and YouTube channels. 

It’s fun to reminisce about the good ‘ol days- in the pre-pandemic times when we hosted community events and needed to push our messages out to the masses. As we evolved through the pandemic, we have chosen to turtle back into our home base of Bellingham and surrounding Whatcom County. Recreation Northwest’s Strategic Plan 2023 and mission has evolved since we first started using social media to cast a broader net across the state and region- especially with dedicated tourism funding for paid out-of-area targeted advertising. 

Our current program plans are hyper-focusing our efforts on our two main goals: 

1. Outdoor Classroom pilot project     

2. Parkscriptions programs in local public schools 

We have a small CREW with dedicated Board of Directors supporting our work. Our priorities are in dedicating energy to our local projects and programs. While we pause on these digital platforms we hope this gives you encouragement to go OUTside and play. 

*Opt Outside – Originally created by REI by closing their “doors on Black Friday, choosing time outside over the busiest in-store shopping day of the year.” 

Yours Outdoors, 

 

 

 

 

 

 

 

Todd Elsworth

ps- In case you were wondering #GTFO = Get the Family Outside!

Todd Elsworth

Todd Elsworth is one of the many “Mossy-haired lunatics roaming the dripping peninsulas”, described in “I’m Here for the Weather” by Tom Robbins. As executive director, he works to fulfill our mission to teach the health benefits of nature, promote outdoor recreation, and steward the places where we play.

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Filed Under: Nature Immersion, Parkscriptions, Recreation Northwest Tagged With: #natureimmersion #foresttherapy #guidedhikes, #optoutside #parkscriptions #outdoorclassroom #bellingham #bellinghamexperience #pnw #mentalhealth, doseofnature

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  • Blog Categories

    • Fairhaven Park 48
    • Parkscriptions 17
    • Press Releases 34
    • Recreation Economy 63
      • Recreation Northwest EXPO 22
    • Recreation Northwest 286
    • Stewardship 31

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Mailing Address:
Recreation Northwest
PO Box 2771
Bellingham, WA 98227

Recreation Northwest

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Recreation Northwest is a 501(c)3 charity. All donations are tax deductible to the full extent of the law. Our non-profit federal tax-exempt number is 46-1774882.

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